FertiVita - Platform for the Concibe fertility programme
Diana ran her fertility programme on WhatsApp and Drive. Now the couple carries it in an app on their phone, and the team works from a dashboard with the cycle, the forms and the lab reports.
Visit the client's site
Where we came in
Programa Concibe is twelve weeks plus a welcome week. Diana ran it on WhatsApp, Drive documents and a Notion calendar. It worked, but it did not grow well. Every couple is two different people, each with their own guidance and their own forms, and handing the material out by hand ate the time that belonged to the clinical side.
An app for both of them
The app installs on the phone without going through any store. Each member of the couple signs in with their own account and sees their own side: the week's workouts, the meditations, Diana's recorded message and the follow-up form. Weeks open when they are due, not all at once, and whatever is left carries over to the next Monday. Reminders arrive as push notifications, with nothing extra running on the side.
The cycle chart
She records her temperature and the time she took it, the mucus, the sensation, the strips and the symptoms, one question per screen. The app draws the sympto-thermal chart with every day lined up. What it does not do is interpret. The fertile window, the peak fertility day and the baseline are always marked by the monitor from the dashboard. The system records and draws; the clinical reading is signed by a person.
Lab reports and the couple's document
A lab report goes up as a PDF and a model pulls the values out. They stay unconfirmed until the nutritionist reviews the table, so no value is colour-coded or feeds the roadmap on its own. The reference ranges are Diana's, not whatever the model brings along. From there the team builds a roadmap per person, the week's menu and a single PDF the couple receives when she sends it.
Health data, handled carefully
Every read of health data lands in an access log. There are three roles on the team and each one sees what belongs to them: the cycle monitor only sees her, the nutritionist handles her assigned couples in full, and the owner sees everything. Names, emails and phone numbers are stripped from any text before it reaches the model.
Where it stands
It is in production. The public site is at fertivita.es and the app at app.fertivita.es. We started in September 2026 and the product keeps growing: the case study, the roadmap and the couple's document came later, with the app already in use.
Inside the product
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